Wednesday, July 2, 2008

A History Lesson on Crown Royal

Crown Royal is a blended Canadian whisky, 40% alcohol by volume, 80 proof. The brand is currently owned by Diageo, who purchased it when the Seagram portfolio was dissolved in the year 2000.It is the top-selling Canadian whisky in the United States.

The production of Crown Royal began in 1939 coincident with the first Royal Tour of Canada by reigning monarch King George VI and his wife Queen Elizabeth. To mark this historic occasion, Samuel Bronfman, President of the Seagram Company, decided to create a quality whisky to be packaged in a crown-shaped bottle and dressed in a distinctive royal purple bag. Like the packaging, the name chosen for the product was intended to reflect the quality of the spirit, a marketing concept that quickly caught consumer attention. It was available only in Canada until 1964.

2006 sales of Crown Royal amounted to over US $500M.

taken from wikipedia

I've been drinking Crown for a few years now and didnt know much about it besides the fact it will f*ck you up with the quickness. Any colds or congestion take a shot of Crown it will clear that up. But the only way to drink Crown is with ice no need to mix.

1 comment:

micAh! said...

fuckin' alky! lol