Davidson designed the swoosh in 1971 while a graphic design student at Portland
State University. Phil Knight, who was teaching an accounting class at the university, noticed Davidson working on an assignment, and asked her to do some work for what was then Blue Ribbon Sports, Inc. Needing to choose a logo in order to meet looming production deadlines, Knight settled on the swoosh, after rejecting various other designs. At the time, he stated of the logo, "I don't love it, but it will grow on me."
For her services, she billed the company $35. The swoosh became an instantly-recognizable insignia for Nike around the world, and Davidson continued working for what was now Nike, Inc. Eventually, the design demands of the company grew beyond one person's capacity, and she turned over her duties to Nike's new advertising agency.
One of the most known symbols in the world only cost $35 dollars to create.
No comments:
Post a Comment