Wednesday, July 2, 2008

Nike + A-Trak Running Man

The music on Running Man: Nike+ Original Run – a mix of electro and hip-hop – is ideal for a workout, but could certainly find popularity in clubland with its synth-heavy loops, deep bass, and thumping beats. A new approach to producing music, constructing the record around a long track for running, offered a unique challenge for A-Trak: “Making a 45-minute piece was interesting in terms of arrangement,” he says. “Here, a guy is running and it’s all about pacing. You want to keep him in the zone, you want to keep his attention, but at the same time there’s much more room to spread out than on a record I might produce for a club.”

About A-Trak
From his astonishing early days as a DMC world champ by age 15 to his acclaimed DVD Sunglasses Is A Must to releasing 2007’s monumental Dirty South Dance mix (Obey), Montreal-born and New York-based DJ A-Trak has consistently exceeded all expectations of a traditional DJ. He launched his own record label, Fool’s Gold Records, toured the world non-stop as a solo artist and as Kanye West’s DJ, produced and helped develop the career of much hyped Downtown Records recording artist Kid Sister, and remixed tracks for prominent artists such as Bonde do Role, Boys Noize, Simian Mobile Disco, Kanye West, and Digitalism. Recently garnering many rave reviews for his performances during SXSW and WMC, A-Trak has also been tapped by Jay-Z to act as musical director for his current tour.

taken from Hypebeast

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